Tag: pet food palatability
Petfood Forum is back in person for 2021, and AFB International wants to reconnect with you! We missed the in-person interactions with our customers last year at Petfood Forum Connect, so we are excited to attend as a return exhibitor. The in-person event will be in Kansas City, Missouri USA…
In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…
Why it is not a simple question to answer.
Joining AFB as the VP of Research and Development is a great opportunity to partner with a growing organization that’s really focused on delivering something amazing for those important members of our family – our pets. I also find the degree of passion that my colleagues have for this industry…
AFB International is excited to be part of the Petfood Forum CONNECT virtual event to be held September 9 – 10 and September 15 – 17. This new digital experience offers a unique way to interact, learn and share with key members of the pet food industry. You will be…
Pet treats are big business. Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year. However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat. …
Erik Dahl, Global Product Manager for AFB, attended Pet Fair Asia and reports on the trends. If you have any interest in palatants in China, please contact Erik at edahl@afbinternational.com.
Customers often ask us questions like: “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount…
Typical cat food palatability assessment methods like two-bowl or one-bowl trials are a valuable way to evaluate food preference and acceptance. AFB International also wanted to determine other ways to evaluate cat food enjoyment, and develop new methods that would be representative of what a pet parent might experience at…