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Tempting prospects in the pet treats market

Pet treats are big business.  Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year.  However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat.  Download AFB’s article from the May 2020 issue of Pets International magazine to read more about treat palatability and measures of success.