The AFB China Team was excited to attend Pet Fair Asia in August 2023. The show was held at the Shanghai New International Expo Center (SNIEC) with 17 exhibition halls and 230,000 square meters of exhibition space. About 2,200 brands participated as exhibitors and more than 250,000 visitors attended the...
Tempting prospects in the pet treats market
Pet treats are big business. Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year. However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat. Download AFB’s article from the May 2020 issue of Pets International magazine to read more about treat palatability and measures of success.